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2025-10-27 09:45:58 -

The Targeted Approach: An Introduction to Account-Based Marketing

In the world of business-to-business (B2B) sales and marketing, a strategic shift is underway, moving away from broad, high-volume lead generation towards a more focused and personalized approach. This is the essence of Account-based Marketing (ABM), a strategic go-to-market strategy where marketing and sales teams work together to target a specific, pre-defined set of high-value...

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